ABOUT
I'm Kanya Pillay. I spent 27 years as an optometrist and owned three practices before I started building growth systems for other practices. Everything we sell, I tested in my own practice first.
Direct 1-on-1 discussion · No sales pitch · Tested clinical insights
CAREER EVOLUTION
My 27-Year
Journey
27 years as an optometrist, three practices, then a move into digital marketing. Everything I sell today, I tested in my own practice first.
1999 to 2001
Divine Vision
My first practice.
2001 to 2011
Roodepoort Optometrists
Ten years of growing a busy independent practice.
2011 to 2024
Twenty 20 Vision, Roodepoort
Where I built and tested Practice Grow. Over 140 five-star Google reviews.
2019 to 2020
EliteInc
Completed Niel Malan's digital marketing apprenticeship, then worked as project manager in the funnels department with an international team.
2020 to today
Creative Conversions
Building patient growth systems for South African optometry practices.
October 2024
Sold Twenty 20 Vision
The system kept running for the new owners and brought in R1,481,170 in 17 months.
STANDARDS OF PRACTICE
Why Optometrists
Trust Us
Built on mutual respect for the profession, transparent methodologies, and clinical empathy that only a peer can provide.
I've Sat In Your Chair
27 years behind the phoropter means I know the front desk, the medical aids and the quiet months.
Honest Numbers Only
We only report revenue from patients our system brought back. No inflated figures, no vanity numbers.
No Hidden Costs
Message and AI costs are billed at our listed rates and shown to you in full. No surprises on your invoice.
CREDENTIALS & BACKGROUND
Clinical Degrees &
Certifications
A clinical degree, 27 years in practice, and the business and marketing training to grow a practice the right way.
Verified Dual Expertise: Combining clinical healthcare excellence with certified digital growth systems.
- Bachelor of Optometry (BOptom), University of Durban-Westville, 1996
- Raizcorp Comprehensive Enterprise Development Programme graduate, 2017
- Agency Fasttrack (Niel Malan): Certificates of Competency and Completion in running a digital agency, 2018
- LinkedIn Sales Navigator: Find Leads and Accounts certificate
- ClickUp Verified Power User
- Canva 1,000 designs milestone
- GoHighLevel (ConvertPro CRM) and Meta Ads specialist
PROOF
Certificates on the wall
BOptom, University of Durban-Westville
Raizcorp Enterprise Development Programme
ClickUp Verified Power User
NEXT STEPS
Let's Look At Your
Practice Together.
A 15-minute chat. No pressure, just an honest look at what your patient database could do.
Direct with Kanya Pillay • Private & confidential • Zero obligation
Patient growth systems for South African optometry practices. Built by an optometrist.
Get in touch
Bloubergstrand, Cape Town
Mon to Fri, 8am to 5pm
© 2026 Creative Conversions. All rights reserved.