BUILT BY AN OPTOMETRIST, FOR OPTOMETRISTS
Your next patients are already on your books.
We help South African optometry practices bring lapsed patients back, book them in automatically, and get found online. Patient recalls, WhatsApp reminders and online booking, with no extra admin for your front desk.
Black Friday: Website + Facebook, Instagram and Google setup for R2,000 (normally R6,500). Only 10 practices. Closes 30 November 2026.
THE GAP
I ran one report in my own practice. It changed everything.
“They hadn't left because they were unhappy. Nobody had reached out.”
16,800
patients overdue for their recall, sitting in my database at Twenty 20 Vision.
- Patients drift, they don't leave. Someone else simply reached out first.
- Your front desk is busy. Recalls, reminders and follow-ups slip.
- Many practices aren't findable online. No website means patients book elsewhere.
HOW IT WORKS
Set up once. It keeps working while you test eyes.
We build it
We set up your system, website and online profiles. You hand us your details. That's it.
Patients get reminded
Friendly, automatic messages bring patients back for recalls, birthdays and missed bookings.
They book themselves
Bookings land straight in your diary. You see every rand it brings back in your dashboard.
PRICING
Two ways to grow.
Clear prices.
No hidden fees. Message and AI usage is billed at listed rates, and we show you every cent.
BLACK FRIDAY - 10 SPOTS
Practice Grow Starter
Get found online and let patients book 24/7.
R799/month
Setup: R6,500 now R2,000 once-off
- A modern website for your practice
- Facebook, Instagram and Google Business Profile set up
- AI assistant that answers questions and books 24/7
- Online appointment book
- Appointment reminders
- Automatic follow-up on no-shows and unpaid quotes.
6 months minimum. Sign up by 30 November 2026. Live by 15 January 2027. Leave anytime after that and keep your website for R99/month.
FULL SYSTEM
Practice Grow
Turn your patient database into steady revenue.
R4599/month
Setup: R4599 now R2300, plus your first month free
- Everything in Starter
- WhatsApp recalls and birthday messages
- Database reactivation for lapsed patients
- No-show recovery and Google review requests
- Monthly revenue reporting.
Pay the once-off setup fee. Your 30-day trial starts once setup is complete. If you haven't made at least R2,300 in sales through Practice Grow by day 30, and you choose to cancel, we refund your setup fee in full.
MEET KANYA
I built this in my own practice first.
I'm Kanya Pillay, an optometrist with 27 years in private practice. Twenty 20 Vision in Roodepoort was my test lab for every message, reminder and follow-up.
When I sold the practice in 2024, the system kept running for the new owners. It brought in R1,481,170 in 17 months, all from patients who were already on the books.
27
years as an optometrist
16,800
lapsed patients found
R1.48M
recovered in 17 months
FROM OUR CLIENTS
Practice owners, in their own words.
"She was able to formulate a strategy according to our needs and implement it in a short space of time."
Imraan Paruk
Practice Owner
"Beyond the digital marketing service she goes the extra mile to share insight into best business practices."
Nico Govindasamy
Practice Owner
QUESTIONS
Good to know.
Everything you need to know about setup, integrations, and moving your practice forward without surprises.
Do I need to be good with tech?
No. We set everything up for you. You just check your bookings and dashboard.
Does it work with my practice software?
Yes. We work with OptimaX, Eminance and other systems. We'll check yours on our call.
What are the extra usage costs?
Things like AI messages and emails are billed at our listed rates. You see every cost. No surprises.
What if I already have a website?
We can rebuild it, or keep yours and add the booking assistant to it.
Can I move from Starter to Practice Grow later?
Yes. Starter is the perfect first step. Upgrade any time.
Start the new year with a bang.
10 practices. Sign up by 30 November 2026. Your website and booking assistant live by 15 January 2027.
Prefer WhatsApp? +27748610376
Patient growth systems for South African optometry practices. Built by an optometrist.
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